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Privacy Policy

A. General information Data protection at Messe Frankfurt

Visitors to the Messe Frankfurt Group internet portal can access many of the information offered there without registering. On subsequent pages, however, it is often necessary for you to enter company-related or personal data, so we can make an offer for the services required or send you information about our events. Naturally we are obligated to ensure that the data you have provided is given sufficient protection within our systems in accordance with the applicable laws. We believe you should be able to rely on your data being handled in a responsible and confidential way. Our data-protection concept also incorporates contractors who might need your data to carry out an order to your complete satisfaction. It is not our aim to use or pass on personal data without permission and for purposes other than those stated at the time the data was collected.

Whenever content is accessed or requested from our website, we use cookies in order to optimize the communication times and to ensure that we are able to perform an anonymous statistical analysis of the utilization of our website. If you do not wish cookies to be used, you can prevent this by adjusting your browser settings.

Messe Frankfurt GmbH uses the services of the company Webtrekk GmbH. Webtrekk GmbH collects, stores and analyses data from its headquarters at Robert-Koch-Platz 4, 10115 Berlin, Germany. The company has been certified for data protection in the area of web controlling in Germany based on inspection of their data processing with regard to data protection compliance and data security.

When you use Messe Frankfurt GmbH's online offering, the Webtrekk GmbH places a cookie on your device. This cookie allows Webtrekk GmbH to collect, store and analyze usage data. The collected usage data is made anonymous by truncating the IP address. It is therefore not possible for Webtrekk to identify you personally as a visitor of the Messe Frankfurt service. The truncated IP address is used solely for the session ID and geolocation (down to city level). For more information about Webtrekk's privacy policy, visit A cookie called "webTrekkOptOut" has to be placed on your device to prevent Webtrekk from collecting usage data. The Cookie is available here ( Once the cookie has been stored on your device, no usage data will be collected.

Like most digital marketing platforms, MediaMath uses cookies, mobile ad IDs and other technologies to improve users' online experiences and display more relevant ads, while also optimizing ad delivery and reporting via the platform. None of these technologies are used individually or as a whole through the platform to identify individuals. Instead, they are used to identify a computer or a mobile device with a certain level of certainty, so can the platform can work well and provide more relevant ads.

If you don't want MediaMath to provide advertisements on your computer or mobile device, which are specifically tailored to your interests, please click here and follow the instructions:

Messe Frankfurt GmbH works together with a target group marketer. For this purpose cookies are placed on our websites which collect or contain anonymous use data for use-based online advertising (online behavioral targeting "OBA"), such as the nature of the website visited, categories visited and/or product pages and/or which browser and terminal has been used for this. The user can either delete the cookies at any time directly in the browser or manage his cookie-preferences at or deactivate the cookies of the target group marketer Aumago GmbH at 

DoubleClick by Google
DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to display advertisements that are relevant to you. A pseudonymous identification number (ID) is allocated to your browser to check which ads are displayed in your browser and which ads are clicked on. The use of Google's DoubleClick cookies allows Google and its partner sites to display ads based on previous visits to our site and other websites on the internet. The Google DoubleClick cookies do not contain any personally identifiable information. Occasionally, the cookie will contain an additional, anonymous identifier to identify a campaign, with which a user has previously come into contact. The web behavior cannot be allocated to a specific person. The information generated by the cookies is transferred to and stored on a server in the United States for evaluation by Google. The collected data are evaluated only for statistical purposes and in an anonymous way. Google will only transfer data to third parties within the legal confines or as part of data processing. Google will not bring together this data with other data that the company collects. However, there is a possibility of this if you are actively signed into your Google account.

You can prevent the storage of cookies by adjusting your browser settings, but please be aware that you may not be able to fully use all the features of our website in this case. You can also prevent transfer to Google of the data generated by the cookies and the data related to your use of the websites or processing of this data by Google by visiting this site (  and then downloading and installing the DoubleClick deactivation browser plugin. As an alternative, you can disable the DoubleClick cookies on the Digital Advertising Alliance website (

Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Facebook's interest-based ads follow these instructions from Facebook:

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:

We use the retargeting technology called "Feathr" to contact this website's visitors again at a later time within the Feathr partner network as part of remarketing campaigns based on the visitor's previous user behavior on this site using cookies. If you would like to receive no further targeted ads through Feathr, please refer to the "Your Opt-Out Options" section at In order to do so permanently, your browser must allow the use of cookies.

In addition to this, we use cookies to advertise to specific target groups. We also allow data providers or other automatic data collection tools to our cookies, so that can support us in providing our own content and ads as well as in measuring the effectiveness of our advertising campaigns. These cookies can provide de-identified demographic or other data linked with data that you have provided us (e.g., your email address) and which we exclusively share with data providers in hashed form that cannot be read by humans. The data collected from registered users on our websites are not anonymous. We use this information together with other information we know or derive about you (e.g., your preferences) to tailor content, services and advertising so that it is more relevant to you. You can prevent the display of interest-based advertising on our site by blocking these cookies.

We do not forward any information to these advertisers and other third parties, which make you directly identifiable. The advertisers and other third parties (e.g., ad networks, ad agencies and possibly other service providers commissioned by them) can only assume that users who interact with or click on personalized advertisements or content belong to the target group, to whom the ad or content is addressed.

Some of our web sites have links to the internet sites of other suppliers. In view of the fact that we have no responsibility for these sites, we recommend that you read the information about data protection at these sites in detail. Should you have any questions or comments about our web sites or our security concept or if you want your personal data to be blocked, please contact us by e-mail at the following address:

Google Analytics
Messe Frankfurt Inc. operates This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use
While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name ("Personal Information").

Log Data
Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data").

This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this.

We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that is related to Texworld USA or Messe Frankfurt Inc.

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.

Like many sites, we use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy
This Privacy Policy is effective as of (February 15, 2018) and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us
If you have any questions about this Privacy Policy, please contact us.

B. Information about special internet applications Data protection in connection with orders

When you utilise our online ordering system, we obtain the data from you which is necessary for us to process your order and to provide the agreed-upon services. Mandatory data fields which are being used to collect required data are always clearly designated (with an asterisk).

By providing us with additional optional data, e.g. areas of professional interest, you allow us to offer you numerous advantages:

  • Planning your trade fair visit is easier and simpler, because we are able to provide you with targeted technical information in advance of the event.
  • You can receive special offers from us or our partners which are specially tailored to your areas of interest.
  • You can ensure that your exhibition runs smoothly while benefiting from a wide range of service offers.

This means that you are able to make your own decision as to which data we are to receive about you and your company.

You can find out the conditions under which we process, use or pass on your data to third parties from our information under Items C.4 and C.6.

To ensure the secure transmission of your data, encrypting systems are used so that the communication between your browser and our order system is illegible for any other participants on the internet.

C. Public Procedures Directory

(pursuant to Article 4 e/g of the German Federal Data Protection Act)

1. Name of office responsible:
Messe Frankfurt GmbH, Frankfurt
Amtsgericht Frankfurt am Main, HRB 6640

2. Board of Management: 
Wolfgang Marzin, Detlef Braun, Uwe Behm
Manager entrusted with Information Technology: Dr. Frank Biendara

3. Address of office responsible: 
Ludwig-Erhard-Anlage 1, D-60327 Frankfurt am Main

4. Determining the purpose of collecting, processing or utilizing the data 
The Company's objective is to promote the economy by holding trade fairs and exhibitions in Germany and abroad; by holding events or conducting congresses and conferences; and by conducting all activities relating to the trade fair, exhibition, congress and conference business.

To achieve this objective, the Company has fair and exhibition facilities, as well as congress and conference rooms, which are used for events or rented out for a reasonable fee. The Company is also entitled to hold events of a sporting, cultural or other nature on its premises or to hire out its facilities for such purposes.

All data collection, processing and utilisation shall take place solely in pursuit of the declared objectives of the company, in particular:

  • For carrying out the business process in question
  • For information purposes and for event advertising
  • For the purpose of market and opinion research
  • For event-related service offers

5. Description of the groups of people concerned and the related data or data categories
Per group of people the following data is collected, processed and used in pursuit of the objectives mentioned in section 4:

Group of people
Representatives of companies visiting trade fairs (trade visitor) data of the company with addresses, contact names and communication data, branch of business, product data, contractual and accounting data
trade and professional visitors of fairs or events (visitors at trade fair)
data of the company with addresses, contact names and communication data, branch of business, product interests, contractual and accounting data
Visitors of fairs or event without trade visitors restriction (public fair)
name, communication data and accounting data
Contact persons of companies interested in exhibiting at an event or in visiting it
data of the company with addresses, contact names and communication data, branch of business, product data / product interests
Representatives of suppliers, service partners and other business partners
data of the company or institution with contact names and communication data, service information, contractual and accounting data


The exhibition grounds are subjected to video surveillance in order to control traffic and visitor flow and for security purposes. The personal data of employees, applicants and service providers is utilised for the purpose of internal communications, support, administration and invoicing.

6. Recipients or categories of recipients to whom the data can be provided

  • Group companies
  • Responsible sales and service partners
  • Trade fair and exhibition industry associations
  • Those responsible for processing order data
  • Exhibitors - always in order to fulfil the purposes under Item 4
  • Public bodies, but only when legally obligated to do so

7. Legal deadlines for the restriction on use or deletion of data 

Data retention regulations
Data needed for the purposes stated in chapter C.4. will be routinely deleted after the expiration of 10 years. Data will be deleted earlier as soon as knowledge of them is no longer needed to carry out the purpose for which they were recorded or the purpose itself is not longer persued.

Right of objection
Apart from the mandatory data storage for the purposes of conducting business, you have the right to demand at any time that your data not be retained for other purposes. If you want your personal data to be blocked, please contact us by e-mail at the following address:

In order to ensure that an objection to the utilisation for advertising purposes of personal data that has been collected can be complied with at all times. It is necessary to continuously maintain all objections in a "restricted list".

8. Transfer of data to countries outside of the EU

Purposes of Use
categories of data
Subsidiaries and branches at
China / Hong Kong
United Arab Emirates
for all purposes stated in chapter C.4.
all data of all groups of people stated in chapter C.5. 
Sales Partners of Messe Frankfurt
  all data of all groups of people stated in chapter  C.5., but only the data of persons from the area of representation of the respective Sales Partner
Service partners in countries mentioned above
for the performance of a contract or the implementation of precontractual measures
when needed to carry out the respective purpose  data of all groups of people stated in chapter C.5. 

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