Facts & Figures

Satisfied: 97%
Dissatisfied: 3%

Return: 96%
Undecided: 4%

Decisive: 43%
Collective: 25%
Consultative: 18%
No influence: 14%

Vehicle workshops/garages/tire service: 55%
Retail: 12%
Wholesale: 8%
Industry: 11%
Service: 4%
Other: 10%

Innovations: 70%
Education & Training: 30%
Sustainability: 18%
Transformation (AI, digitalization): 17%

Parts & Components: 51%
Diagnostics & Repair: 48%
Electrics & Electronics: 31%
Oils, Lubricants & Fuels: 26%
Accessories & Customizing: 20%
Digital Solutions & Services: 18%
Body & Paint: 13%
Car Wash, Care & Detailing: 11%
Tires & Wheels: 10%
Connectivity & Autonomous Driving: 9%

Satisfied: 82%
Not Satisfied: 14.7%
No Answer: 3.3%

Commercial vehicles: 65%
Passenger vehicles: 66%
Motorcycles: 30%
Industrial vehicles: 16%
Last-mile delivery vehicles/technology: 22%
Agricultural vehicles: 6%

Finding a distributor:
89% satisfied / 8% dissatisfied / 3% No answer

Comparing competitors:
88% satisfied / 11% dissatisfied / 1% No answer

Initiating new business relations/Lead generation: 83% satisfied / 12% dissatisfied /         4% No answer

Showing, and discussing product variants: 87% satisfied / 12% dissatisfied / 1% No answer

Capturing data: 85% satisfied / 15% dissatisfied 

Preparing/closing sales deals:
85% satisfied / 11% dissatisfied / 4% No answer